Monday, June 13, 2011

Whoops! Miami Newspaper Advertisement Celebrates Miami Heat Title

Previously on Outside the Boxscore, we featured an erroneous Macy's advertisement from a Philadelphia newspaper claiming the Phillies has won back to back World Series titles in 2009.

Well, now a Miami newspaper accidentally ran another Macy's advertisement claiming the Miami Heat had won the 2011 NBA title.

We get more from Daily Mail:

It was hard enough for expectant Miami Heat fans to watch their team lose to the Mavericks on Sunday, but a mistaken advert congratulating them on their win just rubbed salt into the wound.

A full-page ad that ran in Monday's Miami Herald reads 'Congratulations Miami' next to photos of Heat championship T-shirts and hats from Macy's.

One T-shirt reads 'Heat 2011 NBA Finals Champions' and the ad shows the Heat's logo on a hat with the words 'NBA Champions.'

And to make matters worse, the ad ran under a story about the Heat's loss.

Despite claims the advert was a mistake, some commentators had suggested it may be a clever marketing ploy designed to garner national attention for a fraction of the price.
Here is the advertisement that ran in the Miami Herald:

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