Triumph Trophy custom

Triumph Trophy custom

A few weeks ago, this beautiful Triumph bobber turned up on Chop Cult, one of the best old school custom sites. It’s a dirt-track influenced bike that attracted a lot of attention at last year’s David Mann Chopperfest; the word was that it was built by a guy from California called Jeremy Hoyer, but other information was scarce. So with a little help from Chop Cult’s Bill Bryant and Four Aces’ Wes White, I managed to track down and speak to the very helpful Mr Hoyer.

‘Bad News’ apparently started life as a beat-up, worn-out race bike that Hoyer found in a garage in Kentucky. He’s a mechanic for a dirt bike race team, and he wanted a bobber project to give himself a change of scene. “Being a race team mechanic is cool, but it gets boring building the same bike over and over again.” Bad News got its name from a conversation Hoyer had with his roommate, while staring at the bike the night Hoyer brought it home. “My roommate had asked what I knew about Triumphs and I replied, ‘Nothing, it’s probably all gonna be bad news!’ So, the name stuck throughout the build process.”

You’d never guess, but Hoyer had never built a bike from scratch before: “It was a great lesson in ‘what not to do’ … I tried to keep everything very simple and clean. I tried to reuse every original part I could. I didn’t want to lose any character or history associated with the bike. If it was OG and I could refurbish it, I did.” A lot of the look and feel of the bike comes from Hoyer’s racing background; he describes the look he wanted as ‘vintage racey’. “I hope people enjoy the bike as much as I do,” Hoyer says. “It was fun to build, it’s a blast to ride, and I’m looking forward to my next project. I have a book full of ideas!” [Scroll down for more photos. Images courtesy of and © Steve Cox. Email.]

Nikon D3X | 1/160s | f/4.4 | ISO 50 | Focal length 48mm

Tech sheet

Fabrication by: Jeremy Hoyer and Matt @ Haze City Fabrication
Year: 1969
Make: Triumph
Model: TR6R

Engine
Year: 1969
Builder: Jeremy Hoyer and John @ Countryside Cycle
Ignition: Boyer CDI
Displacement: 650cc
Transmission: 4 Speed
Carb: Amal Concentric

Frame
Year: 1969
Make: Triumph Main and Dave Bird Hardtail
Rake: Std.
Stretch: Hardtail 4”/2.5” drop
Fabrication: Jeremy Hoyer

Front End
Type: Triumph disc
Builder: Jeremy Hoyer
Modification: 2.5” shorter internals, caliper lugs machined, 135mm travel
Triple Clamps: Std. Triumph

Paint
Painter: Kelly & Son (The Crazy Painters)/Mitch Kelly
Type: PPG
Color: Matte Root Beer/Copper Brown
Pinstripe: Kelly & Son (The Crazy Painters)/Tom Kelly

Accessories
Bars: Renthal 971
Risers: Std. Triumph
Hand Controls: Std. Triumph
Gas Tank: Std. Triumph
Rear Fender: 5” ribbed
Seat: Biltwell Tuck & Roll
Front Controls: Std. Triumph
Oil Tank: Via Wes @ Four Aces Cycle Supply
Tail Light: Garage leftover from another project
Headlight: Swap meet

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